The reason: time is money.  And, for increasing numbers of businesses a small advantage in IT application performance can translate into millions – or even, tens of million dollars – in gained, or lost, revenue. 

Brokerage trading applications are a prime example.  According to the TABB Group, if a broker’s electronic trading platform is 5 milliseconds behind the competition, it could lose at least 1 percent of its flow – that’s $4 million in revenues per millisecond. Up to 10 milliseconds of latency could result in a 10 percent drop in revenues.  Looking at this another way:  a 1-millisecond advantage in trading applications can be worth $100 million a year to a brokerage firm (source: Computerworld).

This is just one of many enterprise applications where the tremendous performance advantages of solid state drives/Enterprise Flash Drives (EFDs) can provide tangible, bottom line business benefits. 

Here’s why: Even today’s fastest HDDs have access times (the time delay between a request for data and the requested data returned) of approximately 9 milliseconds – an eternity in the lightning-quick world of securities trading.  Today’s enterprise-class SSDs, on the other hand, have access times of .2-.3 milliseconds.  (source: Transcend Information, Inc.)

With this increased level of performance applied to trading applications, the benefit to Wall Street is real, immediate and significant.

And, these performance benefits apply to many enterprise and data center applications.  Peak period transaction processing, global ERP-driven supply chains, video streaming, and even networked gaming will all see tremendous data processing productivity gains which could result in significant competitive advantages and real increases in profitability.

Only enterprise flash drives can provide this level of game-changing, bottom line performance benefits. 

It’s no surprise, then, that Jim Handy of Objective Analysis, is so bullish about the growth of the SSD market for enterprise applications.  In his recent report, “The Enterprise SSD: Technologies & Markets,” he projects that enterprise SSDs will reach $4 billion in revenue by 2015, driven by the ongoing quest for higher levels of enterprise application performance.

Curious to hear what you think.  Your comments and feedback are welcome.
 
Greg

Pliant recently ran a series of performance tests on several storage devices, and the results were eye opening. For baseline reference, see what happens to a typical enterprise 15K RPM hard drive as the workload increases:

Once the HDD reaches 400 IOPS, the response time starts to increase considerably to more than 75,000 microseconds (μs). And, as it reaches 500 IOPS, the response time nearly doubles, reaching more than 137,000 μs. This is the expected behavior for a mechanical device, limited by a single actuator.

Generally speaking, SSDs offer better raw I/O performance than HDDs, but when it comes to scalability and managing response time, the results are startling:

The chart above compares the STEC ZeusIOPS SAS SSD against the Pliant Lightning™ LS 300S EFD using the same saturation plot. As the workload increased, the STEC SSD’s response time increased dramatically, reaching as high as >10,000 microseconds, without significant scaling of I/O bandwidth. In contrast, the Pliant LS 300S was able keep response time below 2,000 microseconds and continued to scale I/O bandwidth to more than 32,000 IOPS.

This is the reason we designed Pliant’s Lightning Enterprise Flash Drive (EFD) to provide steady, predictable performance over time regardless of workload:

Data center I/O demands are dynamic and unpredictable by nature. As such, enterprise storage devices must have the power and flexibility to scale on-the-fly to provide a high level of performance at all times and under all workloads.

C.T. Chu

As a follow up to the report, Gartner Fellow Daryl Plummer is hosting a complimentary Webinar on May 20 – Cool Vendors 2010: Staying Cool in Economic Heat – to review the 2010 Cool Vendors, and discuss specifically how each company is poised to positively impact the IT market.

We were thrilled that Plaint was recognized among this elite group of innovators for our Enterprise Flash Drives, and I encourage you to check out the free Webinar.

The Webinar will be held twice on Thurs., May 20, and you can register online at the following links:

Register for 9 a.m. EDT/6 a.m. PDT session – https://www1.gotomeeting.com/register/933461200
Register for Noon EDT / 9 a.m. PDT session – https://www1.gotomeeting.com/register/530216081

Hope you enjoy!

Greg

Nothing could be further from the truth.

I believe that this stems from the fact that the industry is stuck on using the HDD metric of $/GB and single drive cost as the primary measures of the cost. As I wrote in a previous post, “Storage managers getting wise to prevailing SSD limitations”, looking at historical or single drive cost metrics doesn’t accurately measure solution-level costs. So let’s try this again.

Yes, individual enterprise-class solid state drives (Enterprise Flash Drives) cost more than individual enterprise hard drives. So having stated this fact, let’s also be sure to state the fact that EFDs offer tremendous performance boosts (>100X), and can replace many 15K RPM HDDs. Budget constraints require that enterprises and data centers focus on maximizing both performance and efficiency, so transaction cost ($/IOPS) is also a key metric.

The goal is to provide a storage solution that optimizes for both $/GB and $/IOPS.

Let’s look at a typical data warehousing application from the TPC-C benchmarks (http://www.tpc.org/tpcc/results/tpcc_perf_results.asp). The storage solution must provide 640,000 transactions/minute (320,000 IOPS) for 18 TB of data. With a typical all-HDD solution, this requires:

• 1000 15K 2.5-inch HDDs (short stroked to 18GB)
• 40 rack mounted shelves
• 8000 watts to operate and (an additional) 8000 watts to cool
• Price tag = $ 450,000

Now, let’s look at how a ‘hybrid’ approach combining EFDs and existing HDDs can not only provide a lower transaction cost, but also a lower cost/GB and a lower total cost. This hybrid solution would be configured as outlined below:

Not only does the hybrid approach offer a much lower $/GB and $/IOP (and requires 34 fewer shelves), but the total cost is one-half that of the HDD-only configuration.

Did you catch that?  One-half the total cost.

At the end of the day, the numbers don’t lie. The value proposition of EFDs is simple, it provides ‘more for less’ – more performance for less cost, less power and floor space, and more reliability. And, EFDs can be managed with existing software.

What will IT managers do with all the savings?

Amyl Ahola

This ‘revelation’ appeared in a SearchStorage.com article by Beth Pariseau, “Storage admins mull SSDs at SNW.”  The article quotes multiple storage administrators who all basically believe in the benefits of SSD, but stop short of saying that the technology is ready for prime time.

Here are their top concerns: predictable performance, data integrity, the lack of consistent, industry-accepted SSD benchmarks, and cost.

Let’s quickly look at each of these:

1. Predictable performance – I covered this recently in my “’Predictable performance’ for changing business dynamics” post. This area has traditionally been a challenge for SSDs in enterprise applications because workloads are random and indeterminate. Predictability requires consistent performance, independent of whether reading or writing data, because enterprise applications typically vary the read-to-write ratio between 60/40 and 90/10. Enterprise SSDs should be able to maintain performance across this range.
2. Data integrity – I couldn’t agree more that data integrity features are critical if flash technology is to perform at enterprise levels, and the Data Integrity Field (DIF) standard is an important step in this direction. Yet, today so few storage devices support the DIF standard. Pliant began mapping toward the DIF standard early on, recognizing how important it was for enterprise-class storage systems.
3. Standardized benchmarks – In my post, “SSD jargon and the need for standards,” I listed a number of pivotal questions that must be addressed if the industry is ever to develop more accurate, relevant – and yes, consistent – SSD benchmarks. These include making sure that real performance is measured and that product lifecycle benchmarks are based on true, 100% duty cycle operation. If product life metrics are contingent on usage limitations – e.g., based on a maximum number of writes or writes per day due to limited error management capability – then the benchmarks are virtually useless.
4. Cost – Transaction cost (IOPS per $) is the key SSD metric to consider, not the old HDD industry metric of $/GB. This metric is an irrelevant measure of SSD value as a performance solution, and we expect EFDs (Enterprise Flash Drives) to complement high capacity HDDs to optimize for both $/IOP and $/GB.

With most existing vendors either falling short on a number of these points, or masking the limitations of their devices behind carefully crafted marketing spin, it’s no wonder why some storage admins are still skeptical.

This is why I continue to extol the values of EFDs, a new class of solid state storage devices designed with key enterprise considerations in mind. By definition, EFDs are designed to address all of the above issues.

And, as we prepare to announce availability of our first products shortly, my hope is that our approach will help turn the heads and change the minds of the remaining nay-sayers in the industry.

Amyl Ahola

Mark covers data center storage and systems for Enterprise Strategy Group.  He was recently interviewed for a SearchStorage.com “FAQ Guide” podcast about the growth in enterprise solid state technology.  (Read the full transcript here)

In the interview, Mark addresses the questions he hears most often from storage administrators about solid state technology, and I have to say that his views are spot-on — particularly regarding the benefits and value of solid state, and the market/business drivers that are making the technology increasingly attractive.

A few of the key points Mark makes are:

1)  I/O performance benefits

“Generically, whatever is most important to a business or enterprise or organization in terms of getting throughput and I/O handled, wherever you need speed, wherever you need a great deal of performance in terms of throughput, then solid state will be great.”

2)  Energy efficiency

“Given that we’re in such challenging economic times, that makes solid state more interesting.  Obviously with my focus on the data center I look at the green aspect of computing as well, and it’s hard to overlook solid state from that perspective.”

3)  Cost-efficiency

“Even in terms of today’s pricing, cost per I/O or the I/O per watt for solid state are already very compelling.”

It’s nice to see Mark (and other industry experts) start to recognize the important and growing role EFDs will play in the future.

Amyl Ahola

PS.  Mark also has a blog with more great info on a variety data center storage issues:  Mark My Words.  I suggest checking it out if you haven’t already.

This poses a huge problem for enterprise IT managers. Why? 

Quite simply, enterprise information demands continue to increase with no end in sight.  And, data center managers will have to do anything and everything in their power — without making significant new IT capital investments —to keep up with the increasing IT system performance demands. 

Failure to do so will be unacceptable, so what are the options?

Two things come to mind:  1) optimizing existing IT systems for increased performance; and 2) significantly reducing the energy consumption of power-hungry high RPM hard disk racks.  Is this difficult? 

It may be easier than one thinks and requires no change to the existing infrastructure, management software or systems.  By adding Enterprise Flash Drives (EFDs) to handle the performance workload of many spinning hard drives, both goals can be achieved.  The high performance of the EFD enables more I/Operformance and flexibility to meet peak periods and growing demands.  By combining EFDs with high capacity HDDs, today’s storage racks can be reduced to storage shelves saving power (up to 80%), space and money. 

I predict that beginning in 2009, EFDs will be a key tool for enterprise IT managers to survive the economic turmoil while optimizing their existing storage systems.

And, let’s face it, it’s time for a change to the traditional approach to high-performance storage solutions. 

Interested to hear your feedback, so please feel free to comment.

Amyl Ahola

Predictable performance has traditionally been a challenge for SSDs in enterprise applications because workloads are random and indeterminate. This means that predictability requires consistent performance, independent of whether reading or writing data, as enterprise applications typically vary the read-to-write ratio between 60/40 and 90/10.  Ensuring that predictable performance is maintained while the workload changes is another example of how an Enterprise Flash Drive (EFD) offers differentiation from traditional SSDs. 

A performance comparison (IOmeter-based) between a well-publicized ‘enterprise’ SSD and the new Pliant EFD illustrates this difference.  From the chart, you can see how the ‘enterprise’ SSD(I) performance drops by over 80% as the read/write ratio changes. The Pliant EFD maintains its performance across the range from 100% reads to a 50/50 read/write ratio. This is because the Pliant EFD can read and write simultaneously to the drive and therefore offer substantially better and predictable performance for these demanding applications. Traditional SSDs and HDDs can only perform one read or write at a time. 

The bottom line: EFDs enable enterprises to achieve higher I/O performance, maintain performance predictability with changing workloads, offer higher levels of service quality, and dynamically address changing business requirements without adding additional hardware.   

I’m curious to hear what you think, so please feel free to comment.

Amyl

I was recently published in Systems Management News, so check out the article for greater detail.Click to link here:  http://www.sysmannews.com/link/32853. 

I’m curious to hear what you think, so feel free to comment.

Amyl Ahola

However, as with any new technology, it takes some time for the concept to catch on and for the industry to understand how the technology works and how it can solve real IT and business problems.  So, under the heading of “Industry Education,” I’m very excited that there is an EFD Wikipedia (www.wikipedia.org) definition that clearly outlines EFD benefits, characteristics and applications. 

Take a look:  http://en.wikipedia.org/wiki/Enterprise_Flash_Drive

The great thing about having a universal EFD definition is that it will allow any IT or storage professional to easily access a real-time, detailed explanation of the technology.  Also, because Wikipedia is in the public domain, the EFD definition will evolve as the market grows and the technology advances – making it always relevant to the challenges and issues IT managers will face now and in the future.

Amyl Ahola