Rich Petersen; Director, Marketing Management; SanDisk Enterprise Storage Solutions

Rich joined SanDisk when the company acquired FlashSoft, where Rich was vice president of marketing. Rich has more than fifteen years’ experience in enterprise software marketing and strategy, with particular emphasis on early-stage growth. Rich was previously vice president marketing at LogicBlaze, a provider of open source middleware and SOA solutions, later acquired by IONA Technologies. As vice president of product marketing at Infravio, Rich helped launch the pioneering developer of Web Services management solutions, later acquired by WebMethods. Rich was also a startup executive with Interwoven, an early leader in Web content management, where he built the company’s original marketing team from the ground up, and led the company’s marketing effort from the start. He earned his MBA from the Haas School of Business at the University of California and BA in linguistics from Michigan State University.