As a follow up to the report, Gartner Fellow Daryl Plummer is hosting a complimentary Webinar on May 20 – Cool Vendors 2010: Staying Cool in Economic Heat – to review the 2010 Cool Vendors, and discuss specifically how each company is poised to positively impact the IT market.

We were thrilled that Plaint was recognized among this elite group of innovators for our Enterprise Flash Drives, and I encourage you to check out the free Webinar.

The Webinar will be held twice on Thurs., May 20, and you can register online at the following links:

Register for 9 a.m. EDT/6 a.m. PDT session – https://www1.gotomeeting.com/register/933461200
Register for Noon EDT / 9 a.m. PDT session – https://www1.gotomeeting.com/register/530216081

Hope you enjoy!

Greg

Nothing could be further from the truth.

I believe that this stems from the fact that the industry is stuck on using the HDD metric of $/GB and single drive cost as the primary measures of the cost. As I wrote in a previous post, “Storage managers getting wise to prevailing SSD limitations”, looking at historical or single drive cost metrics doesn’t accurately measure solution-level costs. So let’s try this again.

Yes, individual enterprise-class solid state drives (Enterprise Flash Drives) cost more than individual enterprise hard drives. So having stated this fact, let’s also be sure to state the fact that EFDs offer tremendous performance boosts (>100X), and can replace many 15K RPM HDDs. Budget constraints require that enterprises and data centers focus on maximizing both performance and efficiency, so transaction cost ($/IOPS) is also a key metric.

The goal is to provide a storage solution that optimizes for both $/GB and $/IOPS.

Let’s look at a typical data warehousing application from the TPC-C benchmarks (http://www.tpc.org/tpcc/results/tpcc_perf_results.asp). The storage solution must provide 640,000 transactions/minute (320,000 IOPS) for 18 TB of data. With a typical all-HDD solution, this requires:

• 1000 15K 2.5-inch HDDs (short stroked to 18GB)
• 40 rack mounted shelves
• 8000 watts to operate and (an additional) 8000 watts to cool
• Price tag = $ 450,000

Now, let’s look at how a ‘hybrid’ approach combining EFDs and existing HDDs can not only provide a lower transaction cost, but also a lower cost/GB and a lower total cost. This hybrid solution would be configured as outlined below:

Not only does the hybrid approach offer a much lower $/GB and $/IOP (and requires 34 fewer shelves), but the total cost is one-half that of the HDD-only configuration.

Did you catch that?  One-half the total cost.

At the end of the day, the numbers don’t lie. The value proposition of EFDs is simple, it provides ‘more for less’ – more performance for less cost, less power and floor space, and more reliability. And, EFDs can be managed with existing software.

What will IT managers do with all the savings?

Amyl Ahola

Mark covers data center storage and systems for Enterprise Strategy Group.  He was recently interviewed for a SearchStorage.com “FAQ Guide” podcast about the growth in enterprise solid state technology.  (Read the full transcript here)

In the interview, Mark addresses the questions he hears most often from storage administrators about solid state technology, and I have to say that his views are spot-on — particularly regarding the benefits and value of solid state, and the market/business drivers that are making the technology increasingly attractive.

A few of the key points Mark makes are:

1)  I/O performance benefits

“Generically, whatever is most important to a business or enterprise or organization in terms of getting throughput and I/O handled, wherever you need speed, wherever you need a great deal of performance in terms of throughput, then solid state will be great.”

2)  Energy efficiency

“Given that we’re in such challenging economic times, that makes solid state more interesting.  Obviously with my focus on the data center I look at the green aspect of computing as well, and it’s hard to overlook solid state from that perspective.”

3)  Cost-efficiency

“Even in terms of today’s pricing, cost per I/O or the I/O per watt for solid state are already very compelling.”

It’s nice to see Mark (and other industry experts) start to recognize the important and growing role EFDs will play in the future.

Amyl Ahola

PS.  Mark also has a blog with more great info on a variety data center storage issues:  Mark My Words.  I suggest checking it out if you haven’t already.

This poses a huge problem for enterprise IT managers. Why? 

Quite simply, enterprise information demands continue to increase with no end in sight.  And, data center managers will have to do anything and everything in their power — without making significant new IT capital investments —to keep up with the increasing IT system performance demands. 

Failure to do so will be unacceptable, so what are the options?

Two things come to mind:  1) optimizing existing IT systems for increased performance; and 2) significantly reducing the energy consumption of power-hungry high RPM hard disk racks.  Is this difficult? 

It may be easier than one thinks and requires no change to the existing infrastructure, management software or systems.  By adding Enterprise Flash Drives (EFDs) to handle the performance workload of many spinning hard drives, both goals can be achieved.  The high performance of the EFD enables more I/Operformance and flexibility to meet peak periods and growing demands.  By combining EFDs with high capacity HDDs, today’s storage racks can be reduced to storage shelves saving power (up to 80%), space and money. 

I predict that beginning in 2009, EFDs will be a key tool for enterprise IT managers to survive the economic turmoil while optimizing their existing storage systems.

And, let’s face it, it’s time for a change to the traditional approach to high-performance storage solutions. 

Interested to hear your feedback, so please feel free to comment.

Amyl Ahola